As in, how we’re changing consumer behavior to influence their attitudes toward the product, you might see the difference in some developing an approach to the problem by doing a literature review, or formulating research questions or hypotheses, you might ask, What do I do when there is no theoretical model or analytical framework, perhaps because I am dealing with a brand new phenomenon. My answer would be to dig up the literature. According to Branding and Marketing Agency in Kuwait there’s normally something in eastern research that can help you understand the new phenomena, for instance in social media marketing is surely a new phenomenon. But there is plenty of research that could shed light on consumer behavior in the context of the new media. We can look at the sales of breakfast cereals. Now before you look at the segment, different types of breakfast cereals. Now we’re looking at the players, the company’s Kellogg General Mills post, and then how much of the market they control with Kellogg’s and General Mills dominating this market Pepsi post and the rest of much smaller, moving on and looking at this. Here’s the estimated synthetic gene company’s market share. And we’ll zoom in and take a look at both revenue, and the percentage of the market where you’ve got one company dominating this market with wise technologies at 36% of the market that’s how much they control the others DNA or gene, much smaller percentages. This is where you as a potential competitor would start to try and identify and propose to potential investors, to your employees, to your managing directors, how much of the market you would be able to capture if you moved into the synthetic gene. I tend to believe the same.
First, most marketing research practitioners may not have access to an expensive database to do a literature deal. They may rely on the World Wide Web to get whatever information they can get their hands on. More importantly, there are also cases where you just cannot gain enough insights about the issue from the literature review, because the knowledge generated through the base research is so general and broad, that there is often no specific information tailored for the specific products to the specific target consumer crops. In this case, market research professionals tend to prefer conducting some sort of qualitative research to get insights into the problem. This includes soliciting the opinions of industry experts and conducting focus group research, or interviews, to hear directly from consumers.
Each of these components deals with a specific facet of the market you’re looking at market size is the measurement of the total volume of a given market. What you’re looking at is how big is this world that you’re trying to get involved with. Each of those markets is in a position that would respond differently to how you’re trying to reach out to the market segment is durable, it lasts it recurs over and over, there is a substance there that you can continue to try and sell a product or service to this segment, or that it’s something that will continue to grow as a giant by knowing it’s substantial enough to be profitable.
